Why Should My Business Advertise Online?

Give your business exposure to more people than ever before in the fastest growing sector of the advertising market . You can target your audience more accurately and monitor the results to find out exactly who is reacting to your ads, allowing you to adapt your strategy accordingly to get the most out of your campaign.

With online advertising there are more ways than in any other media to monitor your campaign and manage it to make sure it is a success. You can see how many people are viewing your ad, what percentage of those are reacting to it and clicking through to your site, and at what time and place in the world they are.
With this information, it gives you the option to display your advert only at a certain time and location, so you can really make your advert work for you.

• About Web Advertising
• Web Ad Varieties
• Flash Media Advertising

The most popular form of web advertising are banner ads. Banner ads can consist of either text, static images (JPEG/PNG/GIF), animation - most commonly in the form of Flash, or interactivity such as video, games or sound to maximise their appeal. These banner adverts are slotted into a web page with the intention of enticing people into clicking on them, taking the user through to the advertisers page, thus increasing traffic to that site. Internet banner advertising has exactly the same premise as more traditional methods of advertising - It creates greater awareness of whatever the advertiser has to offer its potential customers, and why they should choose them over their competitors.

(aka Leaderboards, Skyscrapers, Banners and buttons/tiles) Because of the layout of most web pages, banner ads are usually proportioned so that they can either fit along the top of the page, or down the side of the page content, so that they don't interfere with the layout of the page. There are a range of standard sizes for banner ads - Leaderboards (long and thin), skyscrapers (tall and thin), Banners (almost square) and buttons/tiles (small and rectangular).

There are more dynamic advertising options available which include interaction in the form of videos, games, puzzles, data capture and much more. There are also more "in-your face" ad slots available which include page peels where the web-page appears to be peeling away in the top corner, revealing an advertising message seemingly 'behind' the page, page overlays where an advertising message sits on top of the web page often filling the entire browser window, expandable banners which expand upon interaction with the mouse pointer, and several others. This is known as 'rich content'.

[Ask us about Web Ad options.]